The Loveliest Journey

Loveliest Bridal turned 8 years old Sunday, and next month marks 2 years since I sold it. For those who haven't heard the story of that magical transition, I wanted to share it with you here.

I created Loveliest because I wanted brides to have a uniquely memorable experience during one of the most important seasons in their lives. I wanted each bride to have an oasis where she could intentionally find “the dress” worthy enough for her wedding, one that made her feel not just lovely, but her Loveliest. I had no idea how much I would be impact…